Workshop Code: SBM21051
Workshop Title: International Business and Competitive Strategy
This workshop addresses the international nature of business, formulation of competitive strategy and competitiveness of the organisation. It analyses international markets and the associated dynamics, strategic planning and creation of a competitive advantage. Organisations must increasingly create competitive advantage in both local and international markets and capitalise on their core competencies. Topics of study include:
- Understanding international business, global dynamics and competitive environment
- Defining business strategies and creating competitive advantage
- Strategy making process and strategic context
- Triple bottom line approach and strategy for corporate development
- Utilising technology and other drivers for maintaining competitive superiority
- Designing strategies for out-sourcing, co-sourcing, networks and partnerships
- Strategic management of functional areas, governance structure and devolution of decision making
- Organisational KPIs and measurement of the organisation performance
NOTE: Intensive lecture sessions in each unit are followed by tutorial and case studies or project work sessions for deep learning outcomes. A knowledge assessment will be conducted for those participants wishing to obtain a Certificate of Attainment of a given unit of study.