SBM12051
 
  


SBM12051

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Workshop Code: SBM12051

Workshop Title: Project Formulation and Business Planning

Short Summary

Front-end planning is critical to project success. Front-end planning consumes only a fraction of project monies yet locks in major decisions with profound ramifications for the whole of project life. This course seeks to develop a working knowledge of the fundamentals of front-end planning and optimization through problem-centered learning. The study will focus on market appraisal, business development, managerial issues both at development and operational stages, stakeholders’ issues and structuring and financial planning, etc. as well as strategic planning of the pertinent social, political, community and environmental issues. All project implementation strategies are also formulated during this phase, including major decisions on management of quality, risks and procurement issues. The results are presented in a formatted document that is typically referred to as Project Definition Report. This document will contain a firm business case for the project, often used for financing purposes, and is the basis for sanctioning the project to proceed to the implementation phase. This course will cover the entire front-end phase, including conceptualization/creation, appraisal/definition and documentation stages. The workshop will leverage knowledge in a number of disciplines and is student-driven.

Aims and Objectives:

  • Have grounding in project formulation processes and techniques
  • Be able to design and orchestrate actual project formulation studies
  • Be able to develop criteria for appraisal and optimization that incorporate not only financial returns but also community and stakeholders’ benefits

The workshop will cover:

1. Designing the Planning Framework & Approach
  • Ability to design and implement an integrated project formulation & business planning framework, defining relevant processes, tools, information needs and stages

2. Formulating Product/Service

  • Ability to assess demand for target service/product, including market segmentation, forecasting, marketing strategies
  • Ability to develop business architecture/model, conceptual design, major components and associated information to the extent that the feasibility of the scheme can be investigated

3. Planning for Management & Administration

  • Ability to assess & factor in statutory & due diligence requirements (including planning issues, permits, environmental and other legal and statutory requirements, community acceptance, long term responsibilities and liabilities)
  • Ability to determine optimum managerial structures respectively during business planning, implementation and operation phases

    • 4. Environment & Stakeholders’ Management

  • Ability to identify all stakeholders, evaluate their needs, plan their participation & manage their interests continuously throughout venture/project life
  • Ability to manage health and safety issues during both implementation and operation stages of the project

    • 5. Formulating Business/Venture

  • Ability to forecast revenues based on the estimated market size over proposed operating life, in line with the expected future sales and charges
  • Ability to estimate capital expenditure and operating & maintenance costs, indirect costs and other expenses (e.g. sales expenses) during the currency of the proposed scheme

    • 6. Presenting Business & Implementation Plan

  • Ability to integrate information, compile a professionally designed project definition report, combining business plan & implementation plan
  • Ability to design & present executive summaries, presentation slides and other targeted briefings for promotion of the venture to sponsors, investors, financiers, government agencies and other key players

    • NOTE: Intensive lecture sessions in each unit are followed by tutorial and case studies or project work sessions for deep learning outcomes. A knowledge assessment will be conducted for those participants wishing to obtain a Certificate of Attainment of a given unit of study.

     
    Asia Pacific International College is a registered Australian Higher Education Institution, a Global Registered Education Provider of PMI and an Endorsed Course Provider of AIPM. The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

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